[vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”7″ bottom_padding=”2″ back_color=”accent” back_image=”119226″ overlay_color=”accent” overlay_alpha=”80″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ enable_bottom_divider=”default” shape_bottom_h_use_pixel=”true” shape_bottom_height_percent=”60″ shape_bottom_opacity=”100″ shape_bottom_ratio=”yes” shape_bottom_index=”0″ row_name=”Sample 5″ uncode_shortcode_id=”119175″ back_color_type=”uncode-palette” overlay_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”0″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1/1″ uncode_shortcode_id=”581690″][vc_single_image media=”119408″ media_width_use_pixel=”yes” media_ratio=”ten-three” alignment=”center” shadow=”yes” shadow_weight=”lg” media_width_pixel=”1200″ uncode_shortcode_id=”161554″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”372847″ css=”.vc_custom_1674217753446{margin-top: 40px !important;padding-right: 30px !important;padding-left: 30px !important;}”][vc_column_inner column_width_use_pixel=”yes” align_horizontal=”align_center” gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1/1″ column_width_pixel=”1200″ uncode_shortcode_id=”811193″][vc_custom_heading heading_semantic=”h3″ text_size=”h1″ uncode_shortcode_id=”429408″]Conducting a Brand Audit: How it Can Help Improve Your Website’s Performance[/vc_custom_heading][vc_column_text text_lead=”yes” uncode_shortcode_id=”326439″ text_color_type=”uncode-solid” text_color_solid=”#210000″]A brand audit is a comprehensive analysis of a company’s brand and how it is perceived by consumers. It’s an important process that can help businesses identify strengths and weaknesses in their brand and make necessary changes to improve their website’s performance. In this blog post, we will discuss the importance of conducting a brand audit and the steps involved in the process.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”1″ top_padding=”2″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”4″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ shape_dividers=”” uncode_shortcode_id=”809828″][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”0″ width=”1/2″ uncode_shortcode_id=”108150″][vc_column_text text_lead=”yes” uncode_shortcode_id=”143787″ text_color_type=”uncode-solid” text_color_solid=”#210000″]The first step in conducting a brand audit is to gather data. This includes researching the company’s history, mission, vision, and values. It also includes researching the company’s target audience and competitors. This information will be used to create a benchmark against which the company’s current brand can be measured.[/vc_column_text][vc_column_text text_lead=”yes” uncode_shortcode_id=”335061″ text_color_type=”uncode-solid” text_color_solid=”#210000″]The next step is to analyze the company’s current brand. This includes analyzing the company’s logo, tagline, brand message, and visual identity. It also includes analyzing the company’s website, social media presence, and customer service. This analysis will help to identify the company’s strengths and weaknesses and identify areas where changes are needed.[/vc_column_text][vc_column_text text_lead=”yes” uncode_shortcode_id=”581637″ text_color_type=”uncode-solid” text_color_solid=”#210000″]The final step in conducting a brand audit is to evaluate the results. This includes analyzing the company’s website traffic, customer feedback, and sales. It also includes evaluating the company’s social media engagement and customer service. This analysis will help to determine the effectiveness of the changes made and identify any areas where additional changes are needed.[/vc_column_text][/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”4″ mobile_width=”0″ width=”1/2″ uncode_shortcode_id=”130413″][vc_column_text text_lead=”yes” uncode_shortcode_id=”634923″ text_color_type=”uncode-solid” text_color_solid=”#210000″]Once the data has been gathered and analyzed, it’s time to create a plan of action. This includes identifying goals for the brand and creating a strategy to achieve those goals. It also includes identifying any necessary changes to the company’s visual identity, messaging, and website design.[/vc_column_text][vc_column_text text_lead=”yes” uncode_shortcode_id=”184567″ text_color_type=”uncode-solid” text_color_solid=”#210000″]After the plan of action is created, it’s time to implement the changes. This includes updating the company’s visual identity, messaging, and website design. It also includes updating the company’s social media presence and customer service. It’s important to track the progress of these changes and make any necessary adjustments.[/vc_column_text][vc_column_text text_lead=”yes” uncode_shortcode_id=”985729″ text_color_type=”uncode-solid” text_color_solid=”#210000″]In conclusion, conducting a brand audit is a crucial process for any business looking to improve its website’s performance. It helps companies identify strengths and weaknesses in their brand and make necessary changes to improve their website’s performance.[/vc_column_text][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”1″ top_padding=”1″ bottom_padding=”5″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”1″ shift_y_down=”0″ uncode_shortcode_id=”760226″][vc_column column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”3″ back_color=”accent” overlay_alpha=”96″ shift_x=”0″ shift_y=”0″ shift_y_down=”-5″ shift_y_down_fixed=”yes” z_index=”0″ medium_width=”7″ mobile_width=”7″ radius=”std” shadow=”lg” shadow_responsive=”yes” width=”1/1″ uncode_shortcode_id=”195884″ back_color_type=”uncode-palette”][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”623072″][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”7″ mobile_width=”7″ width=”1/1″ uncode_shortcode_id=”206295″][vc_custom_heading heading_semantic=”h3″ text_size=”h1″ text_weight=”600″ uncode_shortcode_id=”112404″]Ready to take your website to the next level? Book a call now to discuss our wire-framing and prototyping services[/vc_custom_heading][vc_button size=”btn-lg” radius=”btn-circle” border_width=”0″ link=”url:https%3A%2F%2Fcalendly.com%2Fchavdasimran%2Fdiscovery-call%3Fmonth%3D2023-01″ uncode_shortcode_id=”188358″]Book a call today[/vc_button][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]