babygroot.co
Website Audit Scorecard
Score each criterion 0 (No), 1 (Somewhat), or 2 (Yes). The total determines your package recommendation.
01First Impression & Above the FoldWhat visitors see in the first 5 seconds0 / 10
01
First Impression & Above the Fold
What visitors see in the first 5 seconds
1
A visitor can tell exactly who you help within 3 seconds
e.g. "I help women with IBS finally eat without fear" is clear. "Registered Nutritional Therapist" alone is not.
2
Your headline speaks to a result or problem, not just your qualification
ANutr, RNutr, BANT member mean little to a client in pain. Lead with the outcome they want.
3
There is one clear next step visible without scrolling
Book a free discovery call, download a gut health guide, or enquire. Pick one and make it obvious.
4
The hero image or photo feels warm and approachable, not generic stock
UK nutrition clients are often anxious about their health. A genuine, warm photo builds trust instantly.
5
The overall design feels professional, consistent, and up to date
An outdated site suggests an outdated practice. First impressions reflect the quality of your care.
02Messaging & ClarityDoes your copy speak to the right person?0 / 12
02
Messaging & Clarity
Does your copy speak to the right person?
1
The homepage speaks to one specific type of client or condition
e.g. perimenopausal women, clients with PCOS, IBS sufferers, not "anyone wanting to be healthier".
2
You describe the transformation, not just the service
"Nutritional therapy" means nothing to most people. "Finally understand why you are exhausted every afternoon" means everything.
3
You use the words your clients actually use, not clinical terminology
Your clients Google "always bloated after eating" not "gastrointestinal dysbiosis". Mirror their language.
4
Your About page is written for the client, not as a CV
Listing every diploma is less powerful than explaining why you do this work and who you do it for.
5
The copy avoids regulated claims, no promises to cure, treat, or diagnose
NTs and nutritionists cannot claim to treat or cure conditions. Copy must reflect this clearly.
6
Each service has a clear, benefit-led description
What will the client feel, be able to eat, or be free from after working with you? Lead with that.
03Trust & Credibility SignalsSocial proof, credentials, and your About page0 / 10
03
Trust & Credibility Signals
Social proof, credentials, and your About page
1
There are at least 2-3 testimonials with specific, real outcomes
"She changed my life" is weak. "My IBS symptoms reduced by 80% in six weeks" is what converts a sceptical client.
2
Your qualifications and professional registrations are clearly displayed
State whether you are ANutr, RNutr, BANT registered, etc. Clients look for this on About page.
3
You have a professional photo that feels genuine and warm
A real, smiling headshot builds more trust than any logo. Health clients want to feel safe before they book.
4
Any media mentions, podcast features, or press coverage is highlighted
Even one mention in a health publication or podcast significantly increases perceived authority.
5
Your professional body membership or accreditation logo is displayed
BANT, CNHC, and ANutr/RNutr logos signal legitimacy to clients unfamiliar with the profession.
04Services & Offers PageIs it clear what they get and what to do next?0 / 12
04
Services & Offers Page
Is it clear what they get and what to do next?
1
Each service or programme has its own clear section or page
Bundling a gut health programme with a weight management package confuses visitors. Separate them.
2
You explain what actually happens in a consultation or programme
Many clients have never seen a nutritionist before. Walk them through the process to reduce hesitation.
3
Pricing is visible or there is a clear way to find out
Even "packages from 150 pounds" reduces friction more than saying nothing.
4
You address common objections or questions in an FAQ
Common blockers: "Is this covered by insurance?", "How much does it cost?", "What happens in a session?"
5
Each service section ends with a clear call to action
Never leave the client at the bottom of a service page with nowhere to go. Book, enquire, or download.
6
You are clear about who the service is and is not suitable for
Filtering bad-fit clients protects your time and builds trust with the right ones. Be specific.
05Calls to ActionAre visitors being guided to book or contact you?0 / 6
05
Calls to Action
Are visitors being guided to book or contact you?
1
A primary CTA is visible on every page without scrolling
Clients often browse on mobile during lunch breaks. If they have to hunt for the button, they will not click.
2
CTA text is specific, not just "Contact me" or "Get in touch"
"Book a free 20-minute discovery call" tells them exactly what happens next. Vague CTAs convert poorly.
3
There is a lower-commitment option for visitors not ready to book
A free gut health guide, a symptom quiz, or a newsletter gives undecided clients a way to stay connected.
06Mobile & Tech ExperienceSpeed, responsiveness, and your contact form0 / 6
06
Mobile & Tech Experience
Speed, responsiveness, and your contact form
1
The website loads quickly on mobile, under 2 seconds
Health searches spike on mobile. A slow site loses clients before they even read a word.
2
All pages display correctly on a smartphone screen
Menus, text, and buttons must work on mobile. Over 60% of health searches happen on a phone.
3
The contact or enquiry form works and reaches the right inbox
Test it today. A broken contact form is the most common silent revenue leak in practices.
07Visibility & DiscoverabilitySEO basics, Google Business, and local search0 / 10
07
Visibility & Discoverability
SEO basics, Google Business, and local search
1
Each page has a unique title tag and meta description
e.g. "Nutritional Therapist in Bristol | Gut Health and IBS Support" is what shows in Google.
2
The town, city, or region is mentioned clearly if working locally or hybrid
Clients search "nutritionist near me" or "nutritionist Manchester". If location is missing, Google cannot connect you.
3
A Google Business profile exists and is claimed, verified, and up to date
Free, high-impact, and trusted by clients. A complete profile with reviews outperforms most paid ads.
4
The site is connected to Google Search Console
Shows exactly which search terms clients use to find the site and flags any technical issues for free.
5
There is content (blog, resources, or FAQs) targeting common client questions
e.g. "What to eat during perimenopause" or "Can nutrition help with endometriosis?"
Package Recommendation
Answer two questions, and the scorecard maps to a package
Q1: Does the client already have a brand?
Q2: Does the client have an existing website?
Recommended
Suggested Add-ons
0 = No
1 = Somewhat
2 = Yes
